The company provides a worldwide delivery creating a huge borderless market. At the same time, it also enables consumer from any part of the world to enjoy their service. They also provide a very competitive pricing.
The website is easy to use as not only user can choose to view the website in different languages, the price of items is also automatically converted into the currency of the consumer's choice of country ranging from 27 of them.
For example, when a Sweden consumers clicks Sweden, the language of the website will be translated into Swedish. The currency will also be automatically switch to the Sweden Currency. This is very convenient as consumers need not do the exchange rate themselves. Whatever price they see on the website will be the actual selling price. This is very convenient for consumers as there are no boundaries and language barrier.
For the case in Singapore, comparing the same shoes model, buying from
The local retail outlets are located at Wheelock Place, Raffles City Shopping Centre, Centrepoint and Tanglin Mall.
For example, for this particularly model, in the local retail shop, it may cost around $119. But if you purchase it online here, it cost only $83.66. This is about 30% cheaper.
If the consumer selected Hong Kong, all the costs in the website will be converted to Hong Kong Dollars directly and the language of the website will be in English. Consumers in Hong Kong will experience more convenience compared to consumers in Singapore because for Hong Kong, there is a middle man stationed directly at Hong Kong. He will be in charge of all transactions handled in Hong Kong. Consumers can just directly this Hong Kong middleman instead.
One can search by his shoe size or by the series of Birkenstock.For example, if my shoe size is 36 and i prefer the Papillio series, i just enter my shoe size and click on it. The search shows 24 products found. This greatly speed up the efficiency of finding and this is very convenient for consumers.
Catalogue
The websites catalogue are up to date. Consumers can choose to select their animated catalogue or download the catalogues in PDF format.
If a consumer chooses the animated catalogue, he can simply browse through it by clicking the pages. If he chance upon the model that he wants to purchase, he can double click on the picture itself directly, The web page will direct him to the shopping carts page itself. He do not have to go through the hassle of searching the model he want using the search engine again. From there, he can select the size he wants and add to the shopping cart directly.
http://www.footshopping.com/main.cfm?MID=24893
http://www.footshopping.com/main.cfm?MID=23614
Their auto stock update is efficient. Is all computerised. It not only benefit the consumers but also the company itself as the stock take is control by computer. Information systems plays a large and important role here. Consumers can know immediately what size and model is out of stock and the company can also re-order it at the same time.
View
Measurement of shoes sizes vary from country to country around the world. As a online company catering the needs world wide. Footshopping.com provide a simple tutorial teaching its customer how to measure their shoes size in european measurement. Allowing consumer to check stock for their required shoe size in the purchasing process. This make the purchasing process easier for consumer not living in Europe and not adopting their standard of measurement.
http://www.footshopping.com/main.cfm?MID=22343
Delivery
Product purchased from this website is deliver using DHL. One of the most trusted delivery agency. This ensure fast and insured delivery to maximise consumer benefits.
Modes of payment
Payment for purchases is by electronic credit card which is widely accepted worldwide. To ensure the security on the online transaction, special security measure is taken to protect customer. One can pay with credit card (VISA,AMERICAN EXPRESS and EUROCARD) by using a high security server with SSL-Encryption. This ensures safety for consumer sensitive data. They have also guaranteed that they do not share their customers list with anymore. This is of very good professional ethics in the business world. Customers contact are kept confidential.
Font Size
The website provide 3 different font size for viewer to choose from. For example, a viewer using a wide screen 22 inch monitor may choose largest font so that the page fit nicely for viewing pleasure. The effect is different from enlarging the page using your web browser such as Internet Explorer, FireFox, Safari etc.
Items for Men and Ladies and children - Regardless of gender and age
The website provide not only shoes for both men and ladies, also for children as well. This enable the website to target on a wider range of customer. A family with children can easily purchase shoes for all the family member without leaving their house or even visiting another website. This is very convenient.
Different series under Birkenstock: Birkenstock, Papillio, Birki's, Footprints, Betula and Tatami
Tatami Series: For Ladies and Gents
Exchange and Return Policy
Often, shopping online face a problem. That is the product receive may not meet the consumer expectation. Footshopping.com provide a 30 days return policy that is a full refund will be given if the return product is in original condition. Also, a consumer may choose to exchange the product for free. This protect the customer rights which most online shopping company cannot offer.
Simple clear graphic make the website easy to view and at the same time easier to load for slow internet speed user.
Other strengths are also included in the
Characteristics entry: http://scnw.blogspot.com/2007/10/foot-shopping-characteristics-design.html
Features entry: http://scnw.blogspot.com/2007/10/foot-shopping-features-business-model.html
Just click on it. =)
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