www.footshopping.com is a B2C website host by a German firm Natürlich Footshop GmbH whose aim is to promote healthy footwear that allow consumer to enjoy maximum pleasure in their everyday walking. The motto of this website is “nature as our guide in order to promote and preserve the foot’s nature role”. Consumers all over the world can purchase any shoes under Birkenstock subsidiaries or series: Birkenstock, Papillio, Birki's, Footprints, Betula and Tatami.
Its series of footwear are suitable for all ages of both male and females. It ranges for children to adults. Its footwear not only include the usual sandals, but also includes formal footwear for working people. Its target customers are now enlarged to the working people as well.
Its selling point is the comfortable, and specially design cushion catered to individuals foot size and type. One will not have foot ache when wearing Birkenstock shoes as the special shoe cushion will take the shape of one foot as one wears it.
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